Box for the portfolio "The Lowriders: Portraits from New Mexico"

Rubenstein was fairly new to New Mexico when a patron challenged her to include portraits of lowriders in her series celebrating the craftspeople of the state. At the time this picture was taken, many people saw lowriders and their clubs in a negative light and some cities banned the cars. Though initially hesitant to make contact with lowriders, Rubenstein quickly found common ground with them as fellow artists. Her resulting series of portraits and a 1980 exhibition of them, held on the Santa Fe Plaza, brought lowriders and their passion for customizing cars to a broader public and contributed to a slow shift in attitude toward appreciation and civic pride.